Talent Juice is truly a grass roots style project. Local brewery working with local artist and a local band.

This beer can project started from a Santa Cruz local band - The Stone Drifters always asking for beer from their favorite local brewery as Talent Juice. The challenge was to fit the band esthetics with the branding of the brewery.

My design solution was to use colors that were cohesive with both the band and the brewery as well as used imagery to make the beer can exciting and stand out. In order to, capture the imagery of the beer name (Talent Juice) we decide to use a skeleton squeezing hops with the juices running out. The hops fit the breweries visuals and the skeleton is a mascot/symbol commonly used for the Stone Drifters in their branding. The design is simplistic but still jumps out at you because of the vibrant colors used.